Tuesday, February 13, 2018

Friendship Day celebration by the trio Bromance in Malani’s Yeh Cinemaa Hai



Hindi film industry also known as Bollywood has always from the years had Bromance in movies and were all super duper hits. The few examples being Jai and Veeru (Amitabh and Dharmendra) in Sholay, Dharmendra and Jeetendra in Dharam Veer to Aamir Khan and Salman Khan in Andaz Apna Apna and in recent years Arjun Kapoor and Ranveer Singh in Gunday; Sidharth Malhotra and Varun Dhawan in Student Of the year and so on. Their on screen chemistry is off screen too at various parties, events and award ceremonies. Sandeep Malani also brings Bromance between few characters in his latest iPhone offering, Yeh CineMaa Hai.

What is Bromance?
Bro-mance is not romance between Brothers. But a brotherly romance between two friends who are like soul mates and their relationship does not have any sexual act. They are not homosexuals, but are always together and can be for support, help, kind and in need at all times. One can easily rely on their friendship at any given point of time. They are for good!

Bromance in Yeh Cinemaa Hai
Bromance has always been a part of Malani’s earlier films be it SMS 6260 between Diganth and Kiran, Badri and Danny and so in Who 5 Din between Pius Anand, Akash Hora, Anant Joshi and Mann Hora. And so in Janleva 555 between Anant Joshi, Ranjeet Jha and Mann Hora.
In Yeh Cinemaa Hai, the friendly relationship continues with Varun and Ranveer (played by Ranjeet Jha and Mahendra Pandey) and so with Sidharth and his twin friends Tusshar and Ritesh (played by Bharath Lakshmikanth, Kkewal Vyas and Prayas Singh). As Varun and Sidharth are cousin brothers, their relationship is not Bromance. It’s actual Brothers!

The Concept
Sidharth, Tusshar and Ritesh are always hanging out together at Page 3 parties, Discotheques, pubs and events. And the occasion here is Friendship Day. They meet at Infinity Mall and have a good time laughing and talking, sharing some jokes and hey celebrate by dancing to a live music in the mall, that of the singer Mathew singing ‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ and during the same time, Alia calls Sidharth to find his whereabouts, that’s when she hangs the phone knowing that he is with his friends, whom she hates the most. Sadly, Sidharth is in dilemma as to don’t know what to do.  Celebrate his friendship day or get back to his lady love, who he loves the most.

The Song
‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ is a popular retro song from the film Sanam Teri Kasam originally sung by Kishore Kumar and music by RD Burman. The film starred Kamal Hassan and Reena Roy. This super hit song was a romantic song. Here, the cover version of the same (more like a Karaoke) sung on stage with an echo feel by Mathews is changed to a Friendship song; as the line that goes, yeh Pyar Na Hoga Kam….  And at a time when Alia calls up Sidharth and she hangs the phone, in the backdrop we can hear the line: Kitna Tadpayegi Mujko, Uthna hi tadpegi Tu bi…. (and this actually happens later part of the film)

The Making of the Song
It was shot at Infinity Mall, Andheri and that day being a Friendship day, the mall was full and we had the few of the artists along with us besides the three – Bharath, Kkewal and Prayas – Jagruti, Mahendra , Sharanya and Ranjeet also was with us at the shoot. And while I actually wanted the trio artists to be free enough to laugh out loud and enjoy, they were all conscious about the crowd. And I had to actually shout out loud giving them the orders – Just do as I say. It was more of an actual test for them to dance. As Mathews was singing at the center of the stage and everyone there were just standing and watching, I forced and pushed the trio to dance. They were hesitant, but my angry face towards them, they had to do with no other option. And guess what, they actually did it with perfection as the others watching too joined them.
Says Kkewal (the character name Ritesh and who is also known as Karan Sharma): "Still get goosebumps when I think of dancing in middle of the mall and when you are surrounded with onlookers the entire credit goes to our director Sundeep Malani who believe in me and push me ahead it was an overwhelming experience when u are gathered by lot of people in mall making of maa will always be special"

The Cast and the crew




The song is featured on Bharath Lakshmikanth (Sidharth), Kkewal Vyas (Ritesh), Prayas Singh (Tusshar),Mathews (Singer) and Sanjukta Ghosh (Alia, on the phone). The song is sung by Mathews with programming by Punith M Ranganathan. Edit by Santosh Chawla and Vignesh Thanupillai, it is co-produced by RKJ Productions (Ranjeet Jha), Edward Dsouza, Santosh Chawla (The Studio Agency) and Malani Talkies.
Concept, screenplay, iphone and direction by Sundeep Malani

The video track can be viewed here:


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