Hindi film industry also known as Bollywood has always from
the years had Bromance in movies and were all super duper hits. The few
examples being Jai and Veeru (Amitabh and Dharmendra) in Sholay, Dharmendra and
Jeetendra in Dharam Veer to Aamir Khan and Salman Khan in Andaz Apna Apna and
in recent years Arjun Kapoor and Ranveer Singh in Gunday; Sidharth Malhotra and
Varun Dhawan in Student Of the year and so on. Their on screen chemistry is off
screen too at various parties, events and award ceremonies. Sandeep Malani also
brings Bromance between few characters in his latest iPhone offering, Yeh
CineMaa Hai.
What is Bromance?
Bro-mance is not romance between Brothers. But a brotherly
romance between two friends who are like soul mates and their relationship does
not have any sexual act. They are not homosexuals, but are always together and
can be for support, help, kind and in need at all times. One can easily rely on
their friendship at any given point of time. They are for good!
Bromance in Yeh Cinemaa Hai

In Yeh Cinemaa Hai, the friendly relationship continues with
Varun and Ranveer (played by Ranjeet Jha and Mahendra Pandey) and so with
Sidharth and his twin friends Tusshar and Ritesh (played by Bharath
Lakshmikanth, Kkewal Vyas and Prayas Singh). As Varun and Sidharth are cousin
brothers, their relationship is not Bromance. It’s actual Brothers!
The Concept
Sidharth, Tusshar and Ritesh are always hanging out together
at Page 3 parties, Discotheques, pubs and events. And the occasion here is
Friendship Day. They meet at Infinity Mall and have a good time laughing and
talking, sharing some jokes and hey celebrate by dancing to a live music in the
mall, that of the singer Mathew singing ‘Yeh Pyar Na Hoga Kam, Sanam Teri
Kasam’ and during the same time, Alia calls Sidharth to find his whereabouts,
that’s when she hangs the phone knowing that he is with his friends, whom she
hates the most. Sadly, Sidharth is in dilemma as to don’t know what to do. Celebrate his friendship day or get back to
his lady love, who he loves the most.
The Song
‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ is a popular retro
song from the film Sanam Teri Kasam originally sung by Kishore Kumar and music
by RD Burman. The film starred Kamal Hassan and Reena Roy. This super hit song
was a romantic song. Here, the cover version of the same (more like a Karaoke)
sung on stage with an echo feel by Mathews is changed to a Friendship song; as
the line that goes, yeh Pyar Na Hoga Kam….
And at a time when Alia calls up Sidharth and she hangs the phone, in
the backdrop we can hear the line: Kitna Tadpayegi Mujko, Uthna hi tadpegi Tu
bi…. (and this actually happens later part of the film)
The Making of the Song

Says Kkewal (the character name Ritesh and who is also known
as Karan Sharma): "Still get goosebumps when I think of dancing in middle of the mall and when you are surrounded with onlookers the entire credit goes to our director Sundeep Malani who believe in me and push me ahead it was an overwhelming experience when u are gathered by lot of people in mall making of maa will always be special"
The Cast and the crew
The song is featured on Bharath Lakshmikanth (Sidharth),
Kkewal Vyas (Ritesh), Prayas Singh (Tusshar),Mathews (Singer) and Sanjukta
Ghosh (Alia, on the phone). The song is sung by Mathews with programming by
Punith M Ranganathan. Edit by Santosh Chawla and Vignesh Thanupillai, it is
co-produced by RKJ Productions (Ranjeet Jha), Edward Dsouza, Santosh Chawla
(The Studio Agency) and Malani Talkies.
Concept, screenplay, iphone and direction by Sundeep Malani
The video track can be viewed here:
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