‘Fashion is about something that comes within you’. Rightly
said as this quote applies to the T to Sandeep Malani’s style of presenting it
in most of his films and herewith with his latest entertainer on mother
sentiment and woman empowerment shot on an iPhone titled ‘Yeh Cinemaa Hai’
Fashion’ in Malani’s Films
Sandeep Malani, started his career in early 90s as a Dancer
on stage followed by Theatre Artist and moved to act in films. Simultaneously
his first shot facing the camera was that of a Local brand Jeans Advertisement.
That’s where the Style and Fashion was born. Later as years went by, he organized
various shows those include Dance competitions, Talent Hunts and Fashion
Events. Not to forget he was the Jury for many Fashion Shows and also has
walked the ramp for a few as a Celebrity.
And when it came to his films, he has presented his heroines always as a
Fashionista – Stylish and with elite and dignity. Also a scene, sequence or
their presentation in outfits have been stylish. Most of the characters also
played importance that of a Model, Make up Man, Fashion Designer. Few examples
being Janu as the Model in Miss California, as a Stylish Diva in SMS 6260,
Jenica Kalra and Vikramjith, the lead players as Fashion Icons and Model
Coordinators in Shaayad, Kalpana Pandit as an TV anchor and Ranjeet Jha as Make
up man in Janleva 555 while lot of Page 3 personalities in Yeh Cinemaa Hai.
Fashionista in Yeh Cinemaa Hai
‘Style is a way to say who you are, without having to speak’
is what Sonam is all about.
Sonam, a fashion designer student who has this project of having
her designs to be presented for a Grand Fashion Show. She with her colleagues do
a Run through before the finale to see that everything is perfect. She is very
much dedicated while comes to her profession. Her colleague, Sushant is a
flirt, who tries to seduce and woo her. He does this in open on stage, but
being very professional she does not react to his moves and completes the performance
showing her attitude of the walk, style, posture. And as the practice is over,
she gives him a piece of insulting advice stating that – she is not a kind of
woman to fall into his prey. She is a committed girl to work and to her love.
It does not mean that if you are in this profession, you can hang around with
anyone you want. It’s your passion for work and not your fashion to have
pleasure.
The Cast and the Crew
Shubha Raksha plays Sonam while Trillok Shroff plays
Sushant. The other models include Shipra Rajput, Heena Durgapur, Shridevi BU,
Mohammed Hashim and Syed Sad. The scene was shot as part of Model Hunt 2017
workshop for ARN Model Agency. Rony Prasad is the Man behind the event.
Edit by Santosh Chawla and Vignesh Thanupillai, music by
Punith Ranganathan and Nitin Acharya, it is co-produced for RKJ Productions,
The Studio Agency by Ranjeet Jha, Santosh Chawla, Edward Dsouza and Malani
Talkies. Concept, Screenplay, Iphone and direction by Sundeep Malani
The video track can be viewed here:
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