Fashionista with Attitude and Woman Power in Yeh Cinemaa Hai

‘Fashion is about something that comes within you’. Rightly said as this quote applies to the T to Sandeep Malani’s style of presenting it in most of his films and herewith with his latest entertainer on mother sentiment and woman empowerment shot on an iPhone titled ‘Yeh Cinemaa Hai’

Fashion’ in Malani’s Films

Sandeep Malani, started his career in early 90s as a Dancer on stage followed by Theatre Artist and moved to act in films. Simultaneously his first shot facing the camera was that of a Local brand Jeans Advertisement. That’s where the Style and Fashion was born. Later as years went by, he organized various shows those include Dance competitions, Talent Hunts and Fashion Events. Not to forget he was the Jury for many Fashion Shows and also has walked the ramp for a few as a Celebrity.  And when it came to his films, he has presented his heroines always as a Fashionista – Stylish and with elite and dignity. Also a scene, sequence or their presentation in outfits have been stylish. Most of the characters also played importance that of a Model, Make up Man, Fashion Designer. Few examples being Janu as the Model in Miss California, as a Stylish Diva in SMS 6260, Jenica Kalra and Vikramjith, the lead players as Fashion Icons and Model Coordinators in Shaayad, Kalpana Pandit as an TV anchor and Ranjeet Jha as Make up man in Janleva 555 while lot of Page 3 personalities in Yeh Cinemaa Hai.

Fashionista in Yeh Cinemaa Hai

‘Style is a way to say who you are, without having to speak’ is what Sonam is all about.

Sonam, a fashion designer student who has this project of having her designs to be presented for a Grand Fashion Show. She with her colleagues do a Run through before the finale to see that everything is perfect. She is very much dedicated while comes to her profession. Her colleague, Sushant is a flirt, who tries to seduce and woo her. He does this in open on stage, but being very professional she does not react to his moves and completes the performance showing her attitude of the walk, style, posture. And as the practice is over, she gives him a piece of insulting advice stating that – she is not a kind of woman to fall into his prey. She is a committed girl to work and to her love. It does not mean that if you are in this profession, you can hang around with anyone you want. It’s your passion for work and not your fashion to have pleasure.  

The Cast and the Crew

Shubha Raksha plays Sonam while Trillok Shroff plays Sushant. The other models include Shipra Rajput, Heena Durgapur, Shridevi BU, Mohammed Hashim and Syed Sad. The scene was shot as part of Model Hunt 2017 workshop for ARN Model Agency. Rony Prasad is the Man behind the event.

Edit by Santosh Chawla and Vignesh Thanupillai, music by Punith Ranganathan and Nitin Acharya, it is co-produced for RKJ Productions, The Studio Agency by Ranjeet Jha, Santosh Chawla, Edward Dsouza and Malani Talkies. Concept, Screenplay, Iphone and direction by Sundeep Malani

The video track can be viewed here: 

https://www.youtube.com/watch?v=c_Komh19mKA

Friendship Day celebration by the trio Bromance in Malani’s Yeh Cinemaa Hai

Hindi film industry also known as Bollywood has always from the years had Bromance in movies and were all super duper hits. The few examples being Jai and Veeru (Amitabh and Dharmendra) in Sholay, Dharmendra and Jeetendra in Dharam Veer to Aamir Khan and Salman Khan in Andaz Apna Apna and in recent years Arjun Kapoor and Ranveer Singh in Gunday; Sidharth Malhotra and Varun Dhawan in Student Of the year and so on. Their on screen chemistry is off screen too at various parties, events and award ceremonies. Sandeep Malani also brings Bromance between few characters in his latest iPhone offering, Yeh CineMaa Hai.

What is Bromance?

Bro-mance is not romance between Brothers. But a brotherly romance between two friends who are like soul mates and their relationship does not have any sexual act. They are not homosexuals, but are always together and can be for support, help, kind and in need at all times. One can easily rely on their friendship at any given point of time. They are for good!

Bromance in Yeh Cinemaa Hai

Bromance has always been a part of Malani’s earlier films be it SMS 6260 between Diganth and Kiran, Badri and Danny and so in Who 5 Din between Pius Anand, Akash Hora, Anant Joshi and Mann Hora. And so in Janleva 555 between Anant Joshi, Ranjeet Jha and Mann Hora.

In Yeh Cinemaa Hai, the friendly relationship continues with Varun and Ranveer (played by Ranjeet Jha and Mahendra Pandey) and so with Sidharth and his twin friends Tusshar and Ritesh (played by Bharath Lakshmikanth, Kkewal Vyas and Prayas Singh). As Varun and Sidharth are cousin brothers, their relationship is not Bromance. It’s actual Brothers!

The Concept

Sidharth, Tusshar and Ritesh are always hanging out together at Page 3 parties, Discotheques, pubs and events. And the occasion here is Friendship Day. They meet at Infinity Mall and have a good time laughing and talking, sharing some jokes and hey celebrate by dancing to a live music in the mall, that of the singer Mathew singing ‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ and during the same time, Alia calls Sidharth to find his whereabouts, that’s when she hangs the phone knowing that he is with his friends, whom she hates the most. Sadly, Sidharth is in dilemma as to don’t know what to do.  Celebrate his friendship day or get back to his lady love, who he loves the most.

The Song

‘Yeh Pyar Na Hoga Kam, Sanam Teri Kasam’ is a popular retro song from the film Sanam Teri Kasam originally sung by Kishore Kumar and music by RD Burman. The film starred Kamal Hassan and Reena Roy. This super hit song was a romantic song. Here, the cover version of the same (more like a Karaoke) sung on stage with an echo feel by Mathews is changed to a Friendship song; as the line that goes, yeh Pyar Na Hoga Kam….  And at a time when Alia calls up Sidharth and she hangs the phone, in the backdrop we can hear the line: Kitna Tadpayegi Mujko, Uthna hi tadpegi Tu bi…. (and this actually happens later part of the film)

The Making of the Song

It was shot at Infinity Mall, Andheri and that day being a Friendship day, the mall was full and we had the few of the artists along with us besides the three – Bharath, Kkewal and Prayas – Jagruti, Mahendra , Sharanya and Ranjeet also was with us at the shoot. And while I actually wanted the trio artists to be free enough to laugh out loud and enjoy, they were all conscious about the crowd. And I had to actually shout out loud giving them the orders – Just do as I say. It was more of an actual test for them to dance. As Mathews was singing at the center of the stage and everyone there were just standing and watching, I forced and pushed the trio to dance. They were hesitant, but my angry face towards them, they had to do with no other option. And guess what, they actually did it with perfection as the others watching too joined them.

Says Kkewal (the character name Ritesh and who is also known as Karan Sharma): "Still get goosebumps when I think of dancing in middle of the mall and when you are surrounded with onlookers the entire credit goes to our director Sundeep Malani who believe in me and push me ahead it was an overwhelming experience when u are gathered by lot of people in mall making of maa will always be special"

The Cast and the crew

The song is featured on Bharath Lakshmikanth (Sidharth), Kkewal Vyas (Ritesh), Prayas Singh (Tusshar),Mathews (Singer) and Sanjukta Ghosh (Alia, on the phone). The song is sung by Mathews with programming by Punith M Ranganathan. Edit by Santosh Chawla and Vignesh Thanupillai, it is co-produced by RKJ Productions (Ranjeet Jha), Edward Dsouza, Santosh Chawla (The Studio Agency) and Malani Talkies.

Concept, screenplay, iphone and direction by Sundeep Malani

The video track can be viewed here:

https://www.youtube.com/watch?v=s0j1E6V4ikI

Malani's Retro romantic tribute from Kalaakar in Yeh Cinemaa Hai

Sandeep Malani who is passionate about film-making is also an ardent music lover. And he makes it a point to have great music in his films. And that has always been a plus point in his projects. Besides creating new music and giving chance to lots of music composers, he certainly does not forget the ones who are in the industry from ages. Thus his films also have tribute to the Retro music directors. One such song is Neele Neele Ambar Par, from Kalaakar which is a tribute to Kalyandji Anandji. Malani uses as the cover version in Yeh Cinemaa Hai.

The Concept

Its Alia’s engagement with Arjun. Alia’s family members (Mahesh, Namrata, Ayushmann, Aditi and Sriman) along with Arjun’s family (Ajay, Rani) and friends (Sajid, Varun, Aditya) along with guests all get together for the ceremony. The Host Sajid sings Alia’s favorite number Neele Neele Ambar Par which Arjun continues it and has a waltz dance with her. And the ones in the party enjoy the moment by listening to the track, greeting, taking selfies and interacting with each other.

The Song

Alia loves the song Neele Neele Ambar Par and she has used it as her ring tone of her mobile. Besides, she listens to the track all the time when she is all alone. So as to, on her engagement day, her family friend Sajid, who also is the host for the evening sings a song and dedicates it to her.

Neele Neele Ambar Par has been Malani’s all time favorite romantic song.  The song from Kalaakar had music by Kalyandji Anandji and was sung by Kishore Kumar and picturised on Kunal Gowswami. It also featured Sridevi , Rakesh Bedi and Madhu Malini in the song. The female version of the song sung by Sadhana Sargam wasn’t used in the film, but had its audio track on the album. The original of the tune was composed by Ilaiyaraja for the Tamil version ‘Payanangal Mudivathilai’ and the song ‘Ilayanila’ sung by SP Balasubramaniam

Nitin Acharya has sung and composed the cover version for the same in Yeh Cinemaa Hai.

Cast and Crew

The song features Aurobindo Kiriyakere, Sanjukta Ghosh, Shivam Kataria, Mahesh Dulam, Anita Dulam, Clement Sequeira, Babli Dutta, Silver Malani, Akash Hora, Ashwin Dcosta, Praveen Louis, Xavier Fernandes, Jumna Amma, Aditi Dulam, Sriman Dulam, Geetha Sharma, Shylaja Praveen, Chrisylnn Louis, Sarvajith Kiriyakere, Deepak Ram, Cynthia Lobo, Lily Dsouza, Nora Menezes, Helen Gonsalves, Daisy Lobo, Dhina Dsouza, Diana Tauro and Ranjeet Jha. Edited by Vignesh Thanupillai, it is co produced by Ranjeet Jha, Santosh Chawla, Edward Dsouza for RKJ Productions, The Studio Agency and Malani Talkies. Concept, script, screenplay, iphone and direction  by Sundeep Malani

The video can be viewed here: 

https://www.youtube.com/watch?v=Lc1oHf5rgok