‘Jhoomo Nacho, Aish Karlo’ is a family celebration in Yeh Cinemaa Hai

Indian Cinema has always been liked and loved by one and all if the theme is Family oriented films. People flock into theatres to watch family entertainers. And director Sandeep Malani always tries to bring rich family values and traditions in his films as well. A lover of Rajshri films, his latest iPhone offering Yeh CineMaa Hai, with the title itself having ‘Maa’ in CineMaa, is about mothers love and children's feelings for the mother. A song which goes, Jhoomo Nacho, Aish Karlo is a finale song in the film that has a big fat family participating, singing and dancing to glory.

The Theme of the Song

Its Birthday celebration of Maa. It’s a surprise party which the children Varun and Sidharth have with many guests coming in wishing each and everyone, their fiancés, girl friends, aunts, newly married couples and then the surprise breaks that it’s actually the celebration for Mothers Birthday.

Sidharth had always missed celebrating his mother’s birthday as he wasn’t around, so this time he makes sure that he celebrates it with grandeur. Before the birthday candle is blown and the cake is cut, Sidharth gives an emotional speech in honor of his mother that brings tears down with the family members. And then its happiness as they all get together sing and dance.

The Inspiration for the song

As told before Sandeep Malani has always been a family man and his love for cinema has been family oriented films. Rajshri Films – Hum Aapke Hain Kaun, Hum Saath Saath Hain etc have been his all time favorite films. And so, when a situation of a family song had to be recreated, firstly he told the music composer Karthik Venkatesh to have the music of celebration and then make the singers sing joyfully. Instructed the choreographer Sanjay to give the song the feel of a Dhiktana Dhiktana from HAHK. And the set be full of drapes and balloons. Added to which, had the female characters (Sanjukta, Shubha, Sharanya, Cherrie, Varsha and the elderly women Meena, Deepali, Vinnie, Gita, Juliet – all wear designer outfits besides the men had to wear sherwanis and kurta paijamas to give the feel of a North Indian celebration)

The Cast and the Crew

The song features many characters. Jaya Maa (Meena Malani), Reema Aunty (Deepali Khambadkone), Supriya (Vinny Fernandes), Ratna (Gita Suvarna), Raveena (Juliet Aranha), Alia (Sanjukta Ghosh), Sonam (Shubha Raksha), Deepika (Sharanya Kaur), Kriti (Varsha Acharya), Ileana (Cherrie Ash), Varun (Ranjeet Jha), Sidharth (Bharath Lakshmikanth), Ranveer (Mahendra Pandey), Karan (Velu Murugan) with Lalitha Kumari, Ajit Shetty, Chirag Kundapur, Mohammed Aashiq, Sharon David, Denzil Periera, Sharan Shetty, Umesh KT and others.

Choreographed by Sanjay and Raj (XLNC), music and lyrics by Karthik Venkatesh, sung by Govind Kurnool and Priya Yadav, edit by Santosh Chawla and Vignesh Thanupillai. This was shot at Preeti Primary School, Attavar Mangalore, thanks to the Head Mistress Lily Pereira for giving the location. Co-produced by Ranjeet Jha (RKJ Production), Santosh Chawla (The Studio Agency), Edward Dsouza and Sandeep Malani (Malani Talkies) who also has written the script, concept, handled the iPhone cam and directed the venture.

The song can be viewed here:

https://www.youtube.com/watch?v=EtY-JkMrqAg